Design Portfolio

custom web design + copywriting

Sabrina Fattal Photography

Sabrina is a wedding photographer capturing the big moments + the little in-betweens of couples’ big days. She wanted a website that really captured the pure love she has for her work and her clients, and embodied her new branding.

We developed a website that really highlighted the experience of working with her, showed off her beautiful imagery, and developed copy that conveyed her love of LOVE.

My old site was out of date and losing me clients but Jen brought it back to LIFE. Not only is it gorgeous (seriously, so many compliments) but I’m also booking significantly more through it. Jen made the process so easy and I felt like they really understood me, my vision, and my brand. Hiring Jen was one of the best decisions I have ever made and I’m absolutely in love with my site.
Sabrina Fattal's website 'Experience' page

Scroll over the image to check out Sabrina’s ‘Experience’ page!

Scroll over the image to check out Haley’s home page!

custom web design

Haley Drew This

Haley is an illustrator and writer with a passion for vulnerability and humour. She wanted a new site to support her book launch (amazing!) that put her illustration style and brand voice on full display.

Haley’s main goals for her website update were to…
→ strongly reflect her illustration style throughout
→ incorporate dynamic elements like animated text (and the little characters that move upon hover on the book page!)
→ clearly promote her book

I love how creative Jen is. I’d mention a half-baked idea, and Jen would turn it into the coolest website feature or section. I never once worried about the final product, which is such a comfort on a project of this size. It felt like Jen’s vision extended my goals beyond what I even thought was possible. I’m so happy I have a GORGEOUS website and a web designer I will be recommending to everyoneeeee.

1 week design intensive

Revanna Powell

Revanna is a doula + holistic body healer who is dedicated to supporting her clients + their bodies through many aspects of life.

In this 1 Week Design Intensive - we updated her brand colours + fonts, developed a thoughtful website layout and flow to guide visitors through the 5-page website, and updated her copy to reflect the passion she has for her work. (Yep, we did this in a week!)

I was looking for an outside perspective to help me clarify + organize my website and I got just that and more with Jen. I felt like they really got what I was trying to say and share through my website - and she helped me figure out the thread that connects all my services. I feel more unified + confident in my work now - plus it was FUN!
Revanna Powell's website home page

Scroll over the image to check out Revanna’s home page!

Caroline McGraw's website home page

Scroll over the image to check out Caroline’s home page!

Design day

Caroline V. McGraw

Caroline is a playwright writing dark, femme-centric comedy for plays, television and more. She wanted a website that didn’t feel overly feminine, was easy to manage, and felt intentional.

In a single design day, we totally overhauled the design of Caroline’s 3-page website. We came up with a new colour palette, new fonts that felt just right, and a totally updated flow + layout.

Jen it was SO GREAT to work with you! You made everything so easy, and the site looks better than I could have imagined. I feel very confident about everything going forward. I will HAPPILY recommend you to anyone I know looking for a new design.

custom web + retainer design

Lilly Red Academy

Lilly Red Academy is the power duo of Lilly and Vic, international photographers turned online educators. As their long-term designer we’ve worked together on their academy website, course slides and workbooks, freebies, and Kajabi sales pages.

Vic’s wanted their website to…
→ feel like a distinct extension of their photography brand
→ clearly highlight their educational offerings
→ incorporate clean design with distinct layouts

Jennifer blew my expectations out of the water. She is not only extremely creative and imaginative, but she is very patient and positive throughout the whole process. She took my vision, my notes, and all the hap-hazard scribbles (thank you, Jen) I gave to her and brought it all to life. Together we talked about my wants and needs for the website and through her expertise, she built something colorful, empowering, and exactly what I needed to launch my business. I am so grateful to have had the opportunity to work with her and proudly tell everyone I come in contact with who designed such a great site.

Scroll over the image to check out Vic’s home page!

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